We only have a few days left to post so I want to explore my own thoughts. First and foremost use what works to disseminate and diffuse. Do not be afraid to try new ways and technologies. Especially if it does not involve a great deal of time or expense. Analyze your clientele, what they want and what they need (this may not be the same thing).
The clientele of a public library, special library, or academic library will have vastly different needs. Blogs or wikis may work better for academic libraries than public libraries. Public libraries may find online information boards, newsletters, frequently asked questions useful. They may want to use book club blogs to reach their patrons. This could be useful for those who cannot physically visit a library. Academic libraries may find more response from podcasts and links to Facebook, etc. accounts.
Explore what other libraries with similiar missions and clientele have used with success. Let it direct you not dictate. Use technology to connect but do not forget the old fashioned one-on-one connection whether in a physical sphere or virtual space. Learn and evolve, but most importantly reach out, diffuse not just disseminate. Libraries from the beginning of this countries' history has played a role in educating, informing, and keeping democracy alive. Libraries had a role in the past and will continue to have a role in the future, it just will be a developing and evolving role.
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